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Profit Margin Calculator: Margin and Markup

Gross profit, margin and markup from just two numbers, cost price and selling price.

What you paid, in rupees (use the fully loaded cost for accuracy).

Price you sell it at, in rupees.

Gross Profit₹20
Profit Margin20.00%
Markup25.00%

Margin is profit as a share of the selling price (20.0%); markup is profit as a share of the cost (25.0%). On a ₹100 sale you keep ₹20 before other expenses.

HOW TO USE

  1. 1Enter what you paid for the product or service.
  2. 2Enter the price you sell it at.
  3. 3Read off gross profit, margin and markup instantly.
  4. 4Use margin for pricing decisions and markup for quoting.

EXAMPLE

INPUT

₹80 cost, ₹100 selling price

OUTPUT

₹20 profit, 20% margin, 25% markup

FAQ

What is the difference between margin and markup?
Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. On a ₹100 sale with ₹80 cost: 20% margin but 25% markup.
Which one should I use?
Margin is standard for reporting how much of each rupee of sales you keep. Markup is what you apply to your cost when setting a price. For a 30% margin you must markup roughly 43%.
Does this include overheads?
No. Enter the fully loaded cost (materials, labour, allocated overhead) and this stays accurate. Otherwise it is a gross margin, not net.

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